I’m a Nielsen Norman Group-certified product designer with 15 years in the field of tech, brand, and design. Experience as Design Manager at SEB and Design Director at IKEA Group.

End-To-End Experience

I’m a T-shaped designer capable of managing the entire design process, with a core strength in prototyping and pixel-perfect deliveries that are feasible, scalable, measurable and WCAG compliant. I also strive to optimize processes and delivery methods for greater efficiency.

Business Acumen

With experience running both a web agency and a jewelry business, I have a strong understanding of brand and loyalty models, conversion funnels that covers awareness to retention, but also how to effectively set up, track, and measure business impact using OKRs and KPIs.

Mentoring & Coach

At IKEA and SEB, I have a proven track record of mentoring and coaching designers in their daily work within the design community, with a strong focus on evolving design systems, enhancing mobile experiences, internal platforms, websites, and application of design process.

Cross-Functional Thinking

With a background in computer science and full-stack development, I have a strong understanding of technical constraints and feasibility, both for web and app, as well as the ability to identify user needs through a data-driven approach, manage stakeholder expectations, and more.

In-depth case study

My latest product release that enhances customer offerings and increase loyalty through embedded finance. Contains design approach, business impact, Figma prototype and solution explanation.