Hemköp Matkonto
Matkonto solution enhances Hemköp customer offerings and increase loyalty through embedded finance.
Rambling the world through ingenuity and bliss
Current employment
Lead Product Designer at fintech startup Humla AB. Building embedded financial solutions that enhances customer offerings and increase loyalty at food retail group Axfood AB.
Experience
NNg certified product designer with 15 years in the field of tech and brand development with roles as Group Lead UX at IKEA, Design Manager at SEB and Lead Product Designer at Axfood AB.
AI Prompting
Producing photorealistic sceneries through AI that captures my own mind, feelings and bygone memories, this under the signature of Victorin Art.
Cocktail DJ
Catching the late hours with energetic house sets throughout Stockholm, Copenhagen and Malmö restaurants, cocktail bars and clubs.
Fjällsaga
AI project and brand identity for a fictional Nordic restaurant Fjällsaga. Explore the project.
My work is featured in
Selected work
Payment solution that enhances Hemköp customer offerings and increase loyalty through embedded finance.
New brand identity, strategy and design for fintech startup Humla.
Own business crafting jewelry to support the important work for mental health awareness.
We’re the first player in the Nordics to introduce embedded finance
Payments and financial services are a strategically important area for Axfood, and now we’re extending the customer offer by integrating financial services in the Swedish food retail market that we’ve developed in close collaboration with SEB Embedded.
With embedded finance we are able to integrate financial services into our non-financial products, therefore we don’t need to become a bank ourselves to offer our customers a complete shopping experience regardless physical or digital channel.
