I’m a Nielsen Norman Group certified product designer with 15 years in the field of tech, brand and design. Experience as Director of Design at IKEA Group, Design Manager at SEB and Director of Design at Humla.

Matkonto payment solution enhances Hemköp customer offerings and increase loyalty through embedded finance. Debit Mastercard and iOS.

The first debit Mastercard in Sweden with a loyalty program that rewarded consumers. Debit Mastercard and iOS.

Explored business operations and brand communication of an investment banking firm, focusing on wealth management and private banking.

A fictional brand concept for logistic and transportation app and AI route and cargo calculations.

New identity, strategy and design for fintech startup Humla.

Own business crafting jewelry to support the important work for mental health awareness.

AI brand identity for fictional Nordic cuisine restaurant situated in the northern part of Sweden.

First financial advisory booking experience in SEB private consumer iOS interface.

No matter where in the world you are going, it should be a pleasant journey.

Flip your camera, shoot your credit and you are ready to rock.

Find your way through the city with new smart city technology.

Swop and shop your most-wanted authentic sneakers.