I’m a Nielsen Norman Group certified product designer with 15 years in the field of tech and brand development, with roles as Group Lead UX at IKEA, Design Manager at SEB and Lead Product Designer at Axfood AB.
Matkonto payment solution enhances Hemköp customer offerings and increase loyalty through embedded finance.
A fictional brand concept for logistic and transportation app and AI route and cargo calculations.
New identity, strategy and design for fintech startup Humla.
The first debit Mastercard in Sweden with a loyalty program that rewarded consumers.
Own business crafting jewelry to support the important work for mental health awareness.
AI brand identity for fictional Nordic cuisine restaurant situated in the northern part of Sweden.
First financial advisory booking experience in SEB private consumer iOS interface.
Find your way through the city with new smart city technology.
No matter where in the world you are going, it should be a pleasant journey.
Flip your camera, shoot your credit and you are ready to rock.
All your savings and investments in one place.
Swop and shop your most-wanted authentic sneakers.
Don’t move with the trends, move with your feelings.
Lead illustrator for Cirkusen and central design group.