Fjällsaga
Industry
Restaurant
What I Did
Brand Identity, Brand Design, AI Prompting
Midjourney
AI prompting tool
Photoshop
AI post-production
An fictional brand identity
How close can you get to a true fine dining experience branding using only digital tools? In this project, I explore my own invented and fictitious brand 'Fjällsaga'. A restaurant located in the northern part of Sweden, in the middle of nature where vicinity to fresh food is a natural part.
The Nordic cuisine
Today people are traveling from all different parts of the world to get a taste of the Nordic flavors they have never experienced before. At Fjällsaga you will be offered a 12-course journey to which wine packages can be added. Every week the menu is adjusted depending on the availability of season ingridients. You can always expect products from Fjällsaga's own greenhouse, fish and wild meat from nature carefully handled by the area's local hunters.
Fjällsaga believes in clever and comples presentation without being complicated in the taste palette. Fjällsaga is for everyone who wants a taste of the Nordics.
