I’m Daniel Victorin, 34 years old based in Malmö, Sweden. I have been working with tech and design queries for 15 years in various formats, environments, clients and products.
For the past 3 years I’ve been running the product design development at Humla AB, a fast growing fintech startup that released the first debit Mastercard in Sweden with a loyalty program. Since Axfood AB acquired Humla summer 2023 we have released a new payment experience at Hemköp under the name of Matkonto, a solution that enables their Hemköp customers to get better control over their food money and earn membership points faster.
The payment experience is built on SEB Embedded’s Banking-as-a-Service platform. Basically, you can develop and offer financial services without becoming a bank yourself. We are SEB’s first BaaS-client and working closer than ever on developing the future of embedded banking.
Latest employments
Lead Product Designer
Humla
Apr 2022 - Present
Design Manager, Coach & Lead CX Loans
SEB
Jan 2019 - Apr 2022
Education
UX & Management
Capgemini Talent Program
Sep 2016 - Mar 2018
Computer Science
Lund University School of Economics and Management
2010 - 2013
Certificates
UX & Management
Nielsen Norman Group
June 20, 2018
App Development
Microsoft Academy
November 29, 2016
Indoor golf competition in Stockholm with the great people behind Humla, 2023
Humla’s debit card ‘Humlakortet’ can be used anywhere in the world, store as online, and the value proposition builds on amount of purchases. After 20 so called “eligible” purchases the customer is rewarded - one eligible purchase must be of 50 kr or more.
The reward a customer can choose may be 50 kr bonus at one of our partners, e.g. KICKS, Åhléns, 7-Eleven, Pressbyrån or give it away as a gift to one of our impact partners, UNHCR, Min Stora Dag, Nya kompisbyrån or Tjejzonen.
The final version of Humlakortet at the printing facility in Bologna, Italy 2022. Here together with Alfredo to left (printing ninja) and Pablo to right (facility manager and gourmand)
June 1 2023 it was announced that Axfood AB acquired Humla to become the in-house team focusing on the integration of BaaS-platform and payment solution in their consumer facing processes.
My role stays the same in terms of product development but due to new value proposition my focus will be shifted towards framing the challenges and opportunities Axfood will face with our payment solution the coming months.
Axfood headquarter at Torsplan in Stockholm acquired us at Humla 2023
My day to day work focuses primarily on app development, running ideation sessions based on my researchers findings, sketch on different solutions, validation and high fidelity product design ready for development.
Since I’m the only designer aboard I also aim to build entire brand identity in collaboration with the marketing team, design system management, photographer, copy writer, marketing ads, quality assurance, product visioning and strategy, WoW-modeling, but above all, I serve very strong skånskt coffee.
Before arriving at Humla I have experience from working as Designer Manager, coach and Tribe Lead at SEB, Global Lead CX Designer at IKEA e-commerce platform in 43 markets but also I have been running my own non profit business Victorin Jewelry, building and selling handcrafted bracelets in favor of mental illness.
Part of the extraordinary professional team of Digital Sales at SEB 2022
As a professional I’m transparent, decisive and creative. Building successful and innovative product requires clear communication on all levels, great decision making based on reliable data, but also a great consumer experience, a welded engine with clear requirements from business, tech, user, legal and third party (or the five amigos as I call them).
Off-duty I’m a house music junky. I DJ at clubs and cocktailbars, and if possible I travel to the island of music, Ibiza to get new influences and inspiration.
Currently I’m playing at restaurant Atmosfär as my home bar. If you ever have the opportunity to either visit Malmö or just looking for a great snack in the town, you are more than welcome to a atmospheric evening with us. Victor in the bar will make you the best cocktails that has ever been served on this part of the planet.
Wonderful summer evening at restaurant Atmosfär with a visit from one of the most lovable (and strongest) human beings on this planet, Anton
So, thank you for taking your time exploring my little corner of the world. You are more than welcome to contact me for any queries regarding design, music and skånskt coffee.
Much love and only the best to you!
/Daniel