Fleet Technology (fictional)

Industry
Logistics & Transportations

My role
Lead Product Designer

What I Did
Value proposition, Brand Design, Brand Strategy, iOS UI, Design System, Business Development, Mockups

Electric logistics

Fleet is a fictitious brand that is based on the concept of electrically driven transport vehicles of the future where the goal is to make as little impact on the environment as possible. As more people shop online and packages are sent all over the world, higher demands are also placed on environmentally conscious means of transport, not only ships, planes but above all on our transport trucks which are responsible for the last part of the package's journey to the consumer.

AI route and cargo calculations

The idea with the app is that each company should manage its own logistics through an iOS device, whether it is a computer, iPad or an iPhone, they always have access to the same logistics information. The goal is to show the absolutely most necessary information about the transports that the company is making right now and those that are automatically scheduled. Based on the number of parcels arriving at the company logistics, an AI engine calculates how much storage that will be required in the cargo area to deliver the parcels, the AI also calculates the absolute most optimal route depending on traffic at that particular time and how many parcels per customer to be distributed.